Pokemon was created in 1996, started in Japan, owned by Nintendo. Pikachu is one of the main species of Pokemon, they are considered Electic-type of Pokemon. Pikachu can store electricity in its cheeks and release it in lightning-based attacks. This belt features a Pikachu and Bullseye logo pattern. There is a chrome clamp buckle. The belt measures not including buckle 48" It can be cut to a smaller length per instructions on belt.