Despite his family's ban on music, Miguel is determined to become a great musician like Ernesto De La Cruz. Along his journey into the land of the dead, he realizes that family is the most important thing a person can have. Mama Imelda is the former matriarch of the Rivera family who became a spirit in the Land of the Dead after her death. However, she left behind a ban of music in her family as her lasting legacy, leading her great-great-grandson Miguel Rivera to uncover the cause of her decree. This tee has Mama Imelda with text that reads, "Mama knows best."