Boobies Rule!!! was started by twin sisters to help raise money to fund organizations fighting breast cancer. A percentage of all sales is donated directly to organizations within the country that merchandise was bought in. It's a good cause, and it's catchy logo. I mean who doesn't have a breast friend? This fullzip hoodie features the Boobies Rule!!! logo down the sleeves and a small decal on the front and a larger one on the back.